Initiatives, events and news from the Alfa Sistemi world

Marketing leaders will find evolutionary shifts in demand and supply for their multichannel marketing initiatives. The inaugural MMH Magic Quadrant examines a market unifying customer data across channels, enhancing personalization and decisioning with AI, and integrating customer journey analytics...."

  Oracle Primavera provides to organizations of every size, sector and region, the base to reduce costs and increase productivity through a portfolio of integrated and fast solutions available on premise or in the Cloud. Oracle Primavera Day is the annual event dedicated to companies operati..."

The market for CRM (Customer Relationship Management) grew by 21.4% during 2016, and does not seem to stop even in the current year. Lead management applications facilitate marketing and sales operations through a variety of steps thanks to their capability to generate value from the knowledge of..."